Emmanuel Goedseels & Kris Poté
For years now, communications specialists are advocating paid and earned content. Post-truth showed how much this approach can disrupt communications – or even nations, as it becomes nearly impossible to distinguish sources from the content that’s being distributed. How do prominent media experts look at the current situation? Has the role of the media changed following Brexit or the US elections, or have they more than ever confirmed their role? But how do consumers respond? Do we know when they information/content we consume is bought? Can we still differentiate channels from platforms?
Why do we believe so easily the things that are being told on Facebook and other social media ? Is the Millenial generation easier influenced by false information which are often being spread by satirical sites and, more dangerous, malicious sites ? How did Fake News become this big of a topic ? What are the “mechanics” behind this evolution ? Has the credibility of the entire media been contaminated by the Fake news “virus” ? Do millennials still trust the traditional media ?