• 1330

    Welcome coffee

  • 1400

    Welcoming by the presidentsNL / FR

    Emmanuel Goedseels & Kris Poté

  • 1415

    Keynote 1 ENG

    Eric Maurice EUobserver
  • 1450

    Panel 1 NL / FR

    Is our attention bought, or not?

    For years now, communications specialists are advocating paid and earned content. Post-truth showed how much this approach can disrupt communications – or even nations, as it becomes nearly impossible to distinguish sources from the content that’s being distributed. How do prominent media experts look at the current situation? Has the role of the media changed following Brexit or the US elections, or have they more than ever confirmed their role? But how do consumers respond? Do we know when they information/content we consume is bought? Can we still differentiate channels from platforms?

    Ivan De Vadder Political Journalist
    Karl van den Broek Apache
    Nathalie Van Ypersele Akkanto
    Eric Hollander AIR
    Bruno Liesse Carat
  • 1530


  • 1550

    Interview NL / FR

    Interview with Jean-Claude Marcourt (Minister for Media in the Government of the Fédération Wallonie-Bruxelles) by Alain Gerlache
  • 1625

    Panel 2 NL / FR

    Fake news : are we losing our critical mind ?

    Why do we believe so easily the things that are being told on Facebook and other social media ? Is the Millenial generation easier influenced by false information which are often being spread by satirical sites and, more dangerous, malicious sites ? How did Fake News become this big of a topic ? What are the “mechanics” behind this evolution ? Has the credibility of the entire media been contaminated by the Fake news “virus” ? Do millennials still trust the traditional media ?

    Aurore van de Winkel Doctor in communication & information
    Nicolas Vanderbiest UCL
    Brecht Vaes Stubru
    Martine Maelschalck Whyte
    Vincent Flibustier Nord Presse
    Hans Vandendriessche Belga/Gopress
    Viviane Huybrecht KBC Group
  • 1710

    Keynote 2ENG / FR / NL

    Christian van Thillo De Persgroep
  • 1740

    Closing the Summit

  • 1745

    Networking drink with appetizers

  • 1930

    End of the event